Search engine updates have an impact on business and even if your website has not been affected so far, it is advisable to follow this guide to help you survive the updates in future. If your website has been affected, you need to adjust to the rapidly changing algorithms, for survival by following these tips.
Search engines use a combination of complex algorithms to determine top ranking results. They also keep changing the factors which they use, to track and rank websites, rapidly, so it would not be possible to trail the algorithms used from time to time.
Fortunately, high-value quality top-notch content is hard to beat in any search engine updates. Go for quality page content, relevance and quality links so you will stay ahead of the game, despite the frequent updates.
Research thoroughly on any content before it is published to ensure that it is high-quality. You should update your content from time to time so it can remain relevant for search engine rankings. This way, your website will stand a better chance of being rated highly.
Social media interactions play an important role in search engine rankings. Links from social media networking sites such as Facebook and Twitter, are powerful platforms which Google uses to rank websites. Set-up profiles on these popular social media networking sites and share content with your targeted audience in order to connect with them. The search engines will notice these interactions and use this favorably in your website rankings.
Diversify your Web traffic
The source of traffic to your site should be diversified so your business will not be adversely affected by search engine updates.
It is important to derive visitors from many sources such as -:
• Search engine optimization
• Social media networking
• E-mail campaigns
• Online and offline promotions
When you do this and search engine algorithms affect your website unfavorably, your business will still survive.
Create high-quality Backlinks
Link building is an important element in SEO if you get high-quality backlinks from related sites.
Avoid any low-quality backlinks which do not add value to your site because they could make you be penalized by algorithm updates.
When you publish quality content that is relevant to your visitors, you will get high-quality links as you and your audience, share the contents. Your followers will also share the information with friends and the online community both on the social networking sites and on their own sites leading to more and more high-quality backlinks.
Follow SEO News
You should follow SEO news which will help you to predict how you business will be affected by algorithm changes. This way you will not be caught off guard when your search result pages are being ranked.
There are SEO professionals that keep people updated and you should follow them on social networking sites.
Have quality website structure
Time is an important factor but a well structured website beats time. It remains relevant despite search engine updates.
Ease site navigation
Search engine spiders crawl the web pages, while indexing and ranking them. The easier you make navigation for them, the more accurate the results will be. You should contain the content within a few web pages by avoiding any duplication so you can make it easy for web crawlers to access them.