Microdata helps search engines understand the content, refine the information and display the data they have extracted in the right category. You can structure the data on your website by using microdata to help the search engines, browsers and web crawlers to give users a better understanding of the information.
Meaning of Microdata
This is a code language which explains what the tags used in spider programs mean. HTML tells the Web browser how to display content. The search engine result pages display more detailed information using ‘rich snippets’ which makes it easier for Web users to search the internet more specifically to get relevant information. Microdata improves website SEO so machines can understand what the content means.
The most popular search engines Google, Yahoo and Bing support using microdata to improve search engine results and they have set-up Scheme.org website. When you use this format, the search engines are able to understand the data better and give you and other users more accurate ranking results and search findings. You can tap this opportunity by using microdata to get more accurate search results. This can improve your website for SEO and you can reap the benefits associated with it.
Using Microdata to Your Advantage
You can code your web pages to improve rankings and stay ahead of your competitors who may not be using microdata.
When you mark up your web pages using this code language, it becomes easy for the search engines to index and rank your website within the correct category. It clarifies the group in which the search engine should rank your website making it visible for visitors searching the internet to have a better browsing experience. If your site is not properly ranked, it will not get noticed.
When you use this tagging in SEO it helps the search engines to generate search results which are more detailed than if it is not used. This gives you a lead ahead of your competitors who do not use microdata. You should make SEO changes on your website to gain more traffic.
Users of Microdata
There are many users of this code language. Any business can benefit from the use of this type of tagging, especially small businesses which need to stand out among bigger brands on search engine ranking results. They can use these tagging elements to improve SEO in order to drive more traffic to their websites.
The microdata tags that are commonly used include-:
• Place, Restaurant, LocalBusiness
• Audio, Video and Image Objects
• Music, Movie, Book, TVSeries, Recipe etc.
Search crawlers use microdata to clearly index content. Other uses include data-mining, price comparisons, rating and sharing of information.