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7 eCommerce SEO Tips for 2013

7 eCommerce SEO Tips for 2013 - 4.7 out of 5 based on 3 votes
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Search engines have been replacing commercially-oriented sites that lack quality useful content, with their own shopping programs and free or paid ads. It is becoming quite difficult for ecommerce sites to survive the algorithms which search engines use. And yet, online shoppers are increasing as they can now trust Web purchasing than previously. This has created a great opportunity for online merchants who know how to strive ahead. They can now stay ahead of their competitors by modernizing their ecommerce SEO. You should know that, about 90% of the search is owned by none other than Google. You Tube is also owned by Google and it is the second largest search engine. It is important therefore, to make your site appealing to Google by adopting the following 7 e-Commerce SEO tips for 2013 so you can remain relevant and cut an edge in the competition. 1.Avoid Over-Usage of Keywords Do…
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3 New Technologies to Make Shopping More Interactive

3 New Technologies to Make Shopping More Interactive - 5.0 out of 5 based on 1 vote
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The future of shopping is expected to transform the way people shop and boost sales due to 3 new technologies which have led to exciting innovations. With the onset of these new technologies shoppers are in for a new buying experience that will make them smarter shoppers and make shopping fun. The retail technology has advanced to a level whereby holographic greeters, touch-screens and virtual shopping mirrors VM, have been innovated to catch the attention of consumers and increase sales for retailers. These will change the shopping experience for the better although some customers may find these innovations enticing while others may find them irritating or intuitive. Holographic Greeters You may have seen a virtual lifelike lady greeting visitors at the entrance of a store. This is a Holographic Greeter which is intended to catch the attention of shoppers as they enter the store. It conveys a message to the…
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5 SEO Metrics You Should Not Obsess Over

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There are metrics which do not tell you much about the performance of your website so you should not obsess over them. These are metrics which are not geared towards providing data to help you track your website success. You should discontinue collecting data on the following. 1.Search Engine Rankings There are webmasters who measure their SEO popularity by the percentage of the number of times their sites appear on the first few Google pages. Unless your business appears within the first 10 top rankings, it may not get noticed by online visitors. Browsers have millions of websites available to them and only a few keen ones search beyond the first 10 ranking results. People have a tendency of browsing the first top 10 rankings and if your business appears after these, very few people may notice it. Only a few visitors search beyond the first page. Try to have…
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5 Tips You can Follow to Make Your Website More Social

5 Tips You can Follow to Make Your Website More Social - 5.0 out of 5 based on 1 vote
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5 Tips You can Follow to Make Your Website More Social5.00 out of 50 based on 1 voters.


The Web and the use of mobile applications have eased communication, globally. If you want to succeed in online business today, you need to reach and connect with your socially connected customers and your targeted audience using social media networking. This is an era of social media and you should align your business objectives with the needs of your fans, followers and the online community because they influence each other on decision-making, using social media networking sites. A website which is socially optimized attracts a larger flow of traffic than the one that is not. There are more interactions between friends, fans and the online community. Site visitors market the website across the social media networking sites like Facebook and Twitter and this can lead to sales and generation of revenue. The advancement in technology has changed marketing strategies and people are communicating more using the social media than ever…
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A Helpful Survival Guide for Search Engine Updates

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A Helpful Survival Guide for Search Engine Updates5.00 out of 50 based on 1 voters.


Search engine updates have an impact on business and even if your website has not been affected so far, it is advisable to follow this guide to help you survive the updates in future. If your website has been affected, you need to adjust to the rapidly changing algorithms, for survival by following these tips. Quality content Search engines use a combination of complex algorithms to determine top ranking results. They also keep changing the factors which they use, to track and rank websites, rapidly, so it would not be possible to trail the algorithms used from time to time. Fortunately, high-value quality top-notch content is hard to beat in any search engine updates. Go for quality page content, relevance and quality links so you will stay ahead of the game, despite the frequent updates. Research thoroughly on any content before it is published to ensure that it is high-quality.…
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How Keyword Research Can Improve Your Website SEO

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How Keyword Research Can Improve Your Website SEO5.00 out of 50 based on 1 voters.


The success of any website SEO is determined by use of relevant keywords and quality content among other things. Keyword research is powerful and should be embraced by webmasters in order to make their websites successful. Find out which keywords are important for your type of business. Choosing the best keywords can improve your website SEO. What is keyword research? Web visitors key-in a keyword or keyword phrase to search for content on the internet. The keyword is entered into the search engines which include Google, Yahoo and Bing by online visitors to search content. You should seek keywords and keyword phrases that are relevant to your niche market. You should strive to understand your potential customers’ needs and what they search for on the internet. Finding the terms they use to search for what they need is known as keyword research. The search engines index the entry by using…
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How Using Microdata can Improve Your Website SEO

How Using Microdata can Improve Your Website SEO - 5.0 out of 5 based on 1 vote
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How Using Microdata can Improve Your Website SEO5.00 out of 50 based on 1 voters.


Microdata helps search engines understand the content, refine the information and display the data they have extracted in the right category. You can structure the data on your website by using microdata to help the search engines, browsers and web crawlers to give users a better understanding of the information. Meaning of Microdata This is a code language which explains what the tags used in spider programs mean. HTML tells the Web browser how to display content. The search engine result pages display more detailed information using ‘rich snippets’ which makes it easier for Web users to search the internet more specifically to get relevant information. Microdata improves website SEO so machines can understand what the content means. The most popular search engines Google, Yahoo and Bing support using microdata to improve search engine results and they have set-up Scheme.org website. When you use this format, the search engines are…
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How You Can Recruit a Great Programmer as Your Partner

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How You Can Recruit a Great Programmer as Your Partner5.00 out of 50 based on 1 voters.


There are people who have great ideas and a passion for programming but may not have the expertise to bring their dreams to accomplishment. If you are one of those people, you can recruit a software developer who is talented and committed to his or her work, to work as your partner. Sharing equity is a great motivator so you should recruit top talent that will make a difference and help your business grow. Software engineers in U.S. are paid high salaries which are competitive. This is due to the fact that employers like Google hire software engineers at very competitive rates which are hard to beat. But this does not mean you cannot get a programmer who will charge you reasonable rates. You can recruit a talented programmer as your partner or co-founder by doing the following-: Networking A programmer can be a great asset to the company and…
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How Your Brand can Stand Out Among Bigger Brands on Google

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How Your Brand can Stand Out Among Bigger Brands on Google5.00 out of 50 based on 1 voters.


Big brands are easily identified on Google. Fortunately, small businesses can also stand out when they develop strong brands and improve their search engine optimization SEO. Customers are looking for solutions when they search the internet. If your brand offers them valuable solutions, they will follow you and buy or subscribe from you. Google rewards high-content which users find useful and informative. This is content that is valuable whether it originates from big or small brands. When you develop a strong brand your company will stand out regardless of its size. Websites which are well-branded benefit from Google natural rankings. Visual branding You can develop a strong brand regardless of the size of your company site. When you adopt your own brand identity, it will help with search engine optimization and lead to business success. People engage more with website brands which they know and trust, than with those they…
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What Google’s Panda and Penguin Updates Mean for SEO Future

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What Google’s Panda and Penguin Updates Mean for SEO Future5.00 out of 50 based on 1 voters.


Google uses algorithms to detect anything that is unnatural. The latest Google search algorithm changes may affect your website rankings if you do not do anything about it. Panda updates penalized the websites that had low-quality or duplicate content while Penguin updates penalize overly optimized websites. This affects search engine rankings and to get a rise you need to take care of certain things because if you don’t, your website’s ranking can go down or it can be dropped altogether. Quality Content High-quality content aimed at readers is rewarded by being ranked on top of Google SERP rankings. People are looking for relevant information which will help them get what they want. Content has overtaken keyword optimization and link-building in its importance and webmasters should note this. Although your site may not have been negatively affected by Panda and Penguin updates so far, it is not a guarantee that it…
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