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Sean P.

Sean P.

5 SEO Tips for Picking a Keyword Rich Domain Name

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5 SEO Tips for Picking a Keyword Rich Domain Name5.00 out of 50 based on 1 voters.


Picking a domain name that is best for your site can be confusing especially if you are new in this field. A domain name or website address is what sets your online business apart from the rest. Keyword rich domain names easily stick on people’s minds helping them to understand and identify the name, search on search engines and remember the name easily. These customers will return for repeat business when you win their loyalty and they will share the domain name with others. Choosing the perfect keyword rich domain name as a search engine optimization SEO strategy, is key to success.
Start with the Right Domain Name if you want to be Successful.

1. Optimize your Domain Name for SEO

If you want your website to generate traffic, start with the right keyword-based domain name from the start. Make it search engine-friendly to gain from SERPs. Follow these tips to optimize your domain name for SEO and you will succeed. 4search engines
Use the Popular .com if available.
Dot.com is the most popular and the most sought after domain name extension so far. It is professional and has been used for many years now, so you cannot go wrong with it. .com is the highest top-level-domain extension used today and has the potential of branding and promoting your site to high levels of success. Make Dot-com your #1 choice because many people who browse the internet assume that all websites have a .com extension. Do not make a mistake of using unpopular domain extensions which will not be able to market your site. If the website you have chosen is not available create a Dot-com domain name or buy one that has been registered previously. There are many online auction websites which sell domain names which are no longer in use. You can purchase a domain name but be careful not to infringe other people’s copyrights.

2. SEO Keyword Phrase

Keyword phrases which are optimized for SEO have the potential of marketing your site and driving a regular flow of traffic to it. To know which keywords to optimize you need words that describe your website best and the ones your targeted audience is searching for, on search engines. When creating a domain name try as much as possible to use 1 or 2 popular keywords, in it. If you are web designers use i.e. ‘’webdesigners.com’’ if it is available, make it easy for people to understand what you do and what the domain represents. Use the Google’s Keyword Analyzer to find out popular words people are searching for in your niche. Pick keywords which have a high demand. Use keywords which online visitors use most when they are searching online for the products or services you plan to offer.
At www.google.com/adwords you can enter a keyword or key phrase and search to see an estimate of how many people are searching it. Then, you will know if the keyword is popular or not, among online visitors in your particular niche. Try as many words and phrases as possible. Combine words, use prefixes and suffixes or other combinations. You can refine the search by language or location to get what you need. Google will return favorable results for keyword rich domains especially if they are backed by great content which users find relevant and quality backlinks.
You can search online whether the domain name has been taken. If it has not been taken, you should register it with an accredited ICANN domain registrar and also protect it from being transferred or being used by unauthorized users.
If the domain name you have created has been taken you can do the following.

• Add a generic word to that main keyword i.e. ‘’BestWebDesigners.com’’ although it may not be as powerful as the original name
• Use other key phrases which are being searched on the search engines which are related to the domain name
• Buy a domain name which is available for sale although this may be an expensive option
• Use .net and .org if there is no relevant .com option available. These domain extensions are also gaining popularity.

It is also advisable to register the same domain names with the other domain extensions if you have the money to do that, so that, if customers search i.e. Skylinedesigners.net by mistake instead of Sylinedesigners.com they can always get your website.
Web blogging sites can use the company name as the domain name because other websites post blogs with several SEO keywords in them.

3. Short and Simple

A short and simple keyword phrase is easy to type and remember. When people type keywords or keyword phrases on the search engines, they type short words and phrases which they remember. Use a maximum of 15-20 characters or much shorter on the domain name otherwise anything longer than that would be hard to remember unless one writes it down somewhere. This is most unlikely for many online visitors who surf the internet every other moment.
There are not many short domain names left especially using .com, .net and .org, the popular domain extensions, but if you get one, register it fast before it is taken. There are instances where long domain names are the only choice in some businesses because altering the name might change the meaning altogether and you need to convey the right message i.e.mercedezaccessories.com. Any variation would make the domain name lose part of its value. The domain name has to be relevant in order to describe what you do.

4. Plural Domains

There are instances whereby plural keywords have a higher chance of being searched on search engines than singular words. Conduct a keyword research using free tools like Google Adwords and you will know whether the traffic in your niche, search for singular or plural words and then use what will drive visitors to your site.

5. Don’t Use Dashes

Never use any dashes on your domain name because it is likely that your customers will forget them and the dashes also weaken SEO potential of the key phrase. It would also be confusing when giving it out verbally or reading it out to someone on phone. Some people try to use dashes but the customers forget where the dashes were supposed to be and they may give up and abandon the search on the search engines. Dashes are therefore not user-friendly.

Picking a Great Domain Name

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Picking the right domain name for your website determines success. This may prove to be harder than what most people expect since the domain name they want may not be available. Most domain names in any niche have been bought and registered, previously. But by using the tips below you will find that, you can still find or create a domain name that will become a favorite. Online success begins with picking a great domain name. This helps to promote your site online and give you a web presence that beats competition.

A domain name is used to represent the website in a memorable way. This helps customers to identify your website in the internet among the millions of sites already hosted. You will need to take your time to choose or create the most suitable domain name for your site. A great website with the best domain name will market your products or services and determine success if you follow the following guidelines.

Match the Domain Name with Your Website Name

Naming your website same as the domain name you select, is important because customers will know where to get your products or services by typing your URL on the browser. You should therefore choose a domain name that identifies your business and the products or services you sell i.e. "sportswear.com". This will generate traffic to the site for those looking for sportswear. When you choose a unique, short and simple domain name and make it your website name people will remember it easily and click to your website without much effort. This can be a word, a few words joined together or a phrase. Facebook is a combination of two short words. If the site name is different from the domain, your customers may forget the URL and type the site name. You will lose this traffic and potential repeat business sales.

Successful brands use unique domain names like "Google" and "twitter" which have become popular among their customers who use these names to identify them and what they offer. You should play around with words mixing vowels with consonants to create words which are easy to roll out of the mouth. Other words are catchy visually but quite intriguing i.e. "SEOmoz" which engages the audience making an impact on them. These names become easy for them to remember because of the advertisements the companies use in their marketing campaigns.

Make use of Keywords

Brainstorm keywords and phrases which your targeted audience is searching for in the search engines while they are looking for similar products and services like the ones you are selling. Keywords will boost your rankings on the search engines. Check the strategies your competitors are using. Every type of business in any niche has main words which are relevant to that field. Conduct keyword research to find out the best words that are relevant to your business. List them down. Use one or two of these words in the domain name you select or use search tools found in many sites like DOMAIN.COM, Domain Tools, NameStation.com and Dot-o-mator.com to combine the words and to find potential names that are available. Some people use several keywords to make it easy for prospective customers to track them online.

Keep it as Short as You Can

A short domain name is easy to remember, pronounce and type. To generate traffic to your site, you need a name that people can remember off-head. This will make it easy for them to type it on the browser when they want information. Make pronouncing the name easy for them so they can share it with others verbally. But, do not compromise quality with shortness. Always have a balance between the company name or brand and the length of the domain. If you are selling Mountain Homes in a particular location it is always good to state the name of the location in the domain name. This can be something like "NorthGeorgiaMountainHomesInc.com" or a similar name.

This may be longer than you would have wanted but if that is what most people are searching for, these clients are likely to find your site and boost your sales. If you shorten the name to "NorthGeorgiaMo.com" many people may not understand what you are selling unless you market the mountain homes with the full domain name including the .com TLD. The domain name you have picked becomes your host identity and part of your Uniform Resource Locator URL. That is why a long name may not be appropriate unless it is crucial.

Create "Outside the Box" Domain Names

You may find that, the generic TLD name you have chosen, especially if it has a dot-com extension, has been taken. Most single word .com names i.e. Jobs.com, Auto.com etc. are not available. Even the most obvious domain names have already been taken. In such instances, the best thing to do is to create a domain name that would suit your needs. Relax and take your time. You can coil words or explore your mind and see how many possibilities you can come up with. Write these down. Use online tools to help you.

Be creative and "think outside the box" or buy an existing domain name if you have the resources. Choose a unique domain name which stands out in the crowd. This name will help your online store to get noticed. Never ever use domain names that are similar to domain names of popular online stores thinking you will win their customers. When these prospects land onto your website and they find that you have misled them to the wrong site, they may leave negative comments on your website, pass word around using social media sites or tell it all to those who care to listen through word-of-mouth. Create positive impressions on your targeted audience by choosing a unique domain name that will lead to a unique website that has the potential of earning you long-term profits.
If you still cannot create a worthwhile name you can-:

• Purchase a domain name from an online auction sites
• Buy an alternate domain name to the one you wanted
• Use other available extensions like.net, .org or country-code ccTLDs. These are also gaining popularity and with thousands of domain names being registered every day, you can be sure they will not be available some day.

Other top-level-domain TLDs include .biz, .co, .info, .name, .tv, .mobi, .in, .us, .me among other choices.
Some of the ICANN accredited domain name registrars include Namecheap, network solutions, GoDaddy and 1&1. You can also register through a Web hosting provider.
Other Guidelines to Help You Achieve Success
After ascertaining that your domain name is the most suitable representation of your business, you need to search for a hosting provider. But, you need to know what to look for in a hosting provider.

5 SEO Metrics You Should Not Obsess Over

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There are metrics which do not tell you much about the performance of your website so you should not obsess over them. These are metrics which are not geared towards providing data to help you track your website success. You should discontinue collecting data on the following.

1.Search Engine Rankings

There are webmasters who measure their SEO popularity by the percentage of the number of times their sites appear on the first few Google pages. Unless your business appears within the first 10 top rankings, it may not get noticed by online visitors. Browsers have millions of websites available to them and only a few keen ones search beyond the first 10 ranking results.

People have a tendency of browsing the first top 10 rankings and if your business appears after these, very few people may notice it. Only a few visitors search beyond the first page. Try to have your website ranked on the first page of search engine ranking results. Measuring SEO success by the number of times your site appears within the first pages may not portray success unless it is on the top page.

2. SEO Page Rank Toolbar

Google releases scores of SEO tool Page rankings to the public only a few times annually. Although you should check this up to know whether you have been penalized by algorithm updates, you don’t need to obsess over it. You can check it sometimes but not all the time.

3. Flow of traffic

The number of visitors who visit your website, whether they are just a few or they are in millions does not matter unless you convert them to shoppers and subscribers. If you attract visitors but you do not know the conversion rates, then your efforts are meaningless.

You should adopt a conversion rate strategy that helps you to know how rewarding your efforts in attracting more traffic are. If this generates more revenue then you should put more emphasis in it. You should concentrate more on when and how to get the flow of traffic that generates revenue to your site.

4. Social networks

Social media networks have become effective marketing tools which generate links and a flow of traffic to websites. Your business will gain a lot by having social profiles on Google, Facebook and Twitter. The number of social media ‘likes’ and ‘re-tweets’ should not be a great concern to you, unless they generate leads to sales and subscriptions.
The most important thing is whether the links to your website convert the visitors to shoppers or subscribers, which in turn increases revenues. If they are just Twitter ‘re-tweets’ and Facebook ‘likes’ which are just numbers, you should not worry about them whether their number increases or decreases. Concentrate more on quality content and links which search engines use in their rankings.

5. Superficial Contests

There are certain online contests which you should not obsess yourself over, for now. These include PeerIndex, Klouit contests among others. Although they may have the potential to increase popularity in the future, currently you should not waste time on them. Tracking and increasing scores using these sites should not be your concern for now, because this may not enhance social influence of your business.

5 Tips You can Follow to Make Your Website More Social

5 Tips You can Follow to Make Your Website More Social - 5.0 out of 5 based on 1 vote
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5 Tips You can Follow to Make Your Website More Social5.00 out of 50 based on 1 voters.


The Web and the use of mobile applications have eased communication, globally. If you want to succeed in online business today, you need to reach and connect with your socially connected customers and your targeted audience using social media networking. This is an era of social media and you should align your business objectives with the needs of your fans, followers and the online community because they influence each other on decision-making, using social media networking sites.

A website which is socially optimized attracts a larger flow of traffic than the one that is not. There are more interactions between friends, fans and the online community. Site visitors market the website across the social media networking sites like Facebook and Twitter and this can lead to sales and generation of revenue.

The advancement in technology has changed marketing strategies and people are communicating more using the social media than ever before. Customers can communicate with you and with their friends on their social channels.

Social signals

Google has been using social signals highly among other factors to index and rank websites. Online friends’ and community input has surpassed traditional marketing messages that were used in the past. Add social buttons on your website so visitors can recommend the site to their friends and followers. The social ‘shares’ and links, found on social networking sites are used by Google in their ranking results and this will help you gain points.

Quality content is vital

The quality of content on your site determines whether your website will be social or not. You must motivate your audience to interact with you and others by using inspiring words. You should consider adding interactive content that encourages conversations and sharing, on your website. Whether the content is in the form of articles, photos, images or other types, make it high-quality. The content should be informative and useful to readers and also interesting to make them want to share it.

Encourage social activity

You can encourage visitors to your site to engage and interact with each other and also send feedback. Encourage your fans and followers to share with other users by leaving a comment on their social media profiles or sharing in the conversations. You can be able to do this effectively by choosing words which will excite them. These are words which evoke their emotions. If they become emotionally attached to your site they will feel comfortable to share their experiences with other users.

Customer feedback

Pay close attention to what customers say to you and to each other. Find out about customer expectations by asking them what they would like you to offer them next. You can also ask them to vote on a product you wish to sell to them or a feature you plan to introduce. This way, it will be easy for you to know what they expect and try to meet these expectations.
You will have loyal customers who will repeat business with you, if you actively seek their feedback. Customer satisfaction leads to customer retention and loyalty which can only happen if you know what they require. Assess all feedback whether it is positive or negative and use it to make adjustments and improve.

Tracking

Success is achieved through a strategic plan of testing what works best and making the necessary adjustments. If you are to succeed you will need to understand how people interact on the site and then use the language that will engage your target audience. Sign-up for Google Analytics to help you track customer interactions on the social media and understand how you can engage them more.
Social optimization is vital in any online social activity of the public. You should test and adopt social strategies that will attract more fans on your site otherwise your competitors will win them over. If you do not connect with fans you will easily lose them.

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