A domain name is the web address that identifies you online. It should be catchy to intrigue you targeted audience as well as contain quality content that they will find useful. The domain name should be short and unique so they can recognize it when they see or hear it. If it is easy for them to remember, they will browse it often and share with others. This is the road map to success. How can you create such a domain name?
Creating a Great Domain Name: Guidelines
There are unique domain names which are brand names of specific brands and company names like Google. The name is the same as the product or service the company provides. You can also discover a domain name by finding out which keywords or key-phrases people are searching for on the search engines. The name you choose depends on the type of online traffic you intend to attract to you site. A company which has a physical store which is well known to its customers like "Mary Gray Co." may opt for a name like "MaryGray.com" if it is available. But if it is a new company in the market, it is better to choose “fashionshoes.com’’ or a related name to market the products and attract visitors to the site. Remember to use the name that you are using in the advertisements if it is a new company because that is the name people will associate the products or services with.
The Domain has Already Been Taken
Most times people find that the domain name they have want has already been taken by a competitor or a non-competitor (squatter). There may be other alternate names which you can select. There are sites like Domain.com, namecheap.com, GoDaddy.com and Network Solutions which make it possible for people to search domain names which are available. You can combine keywords, prefixes and suffixes or create a variation of any name. Type the name of your choice at auction websites like SnapNames, Moniker, DomainTools and others, to check if the name is on sale, 'available soon' or it is expiring soon. These websites will help you search for domains even the ones which have been registered. The minimum bid prices are shown. You can bid, make an offer or buy the domain name or sign-up for e-mail notifications of future listings. You can buy your perfect domain through an auction, a brokerage expert or buy-now listings.
At WHOIS database, you can get affordable domain names which are similar to older domains. You can also get personal contacts of the owner of the domain name and information about the registrar.
Buying an original domain name from the owner can be time-consuming and expensive. The price can range from thousands of dollars to much more. Competitors would not re-sell their original domains unless it will fetch them a good sum of money or they are closing the business. The market value is determined by various factors. Non-competitors "squatters" buy domain names for resale at a mark-up price which can be quite expensive. They sell and transfer registered names to make a profit. Not everyone can afford these prices. You can create a new domain name but make sure that it represents your company. To do this, refer to 12 Rules for Choosing the Right Domain Name.
Think and Create "Outside the Box"
There are great domain names if you are creative. You can combine words like Facebook or create a perfect name "outside the box". There are domain names like Google, Yahoo, Squidoo, Bing and Digg which don't make any sense and yet they are so popular because that is the brand name customers associate with the product or service i.e. Google for search. At times, it is wise to play around with linguistics. Coil words and let your mind explore the possibilities. Think of names like Kodak, Xerox, Amazon, eBay. These domain names encourage you to coil a name and then brand it if you have the resources. Don’t worry if you are on a budget.
Be imaginative and create words that are easy to pronounce, spell and type. Use a balance of vowels and consonants although there are exceptions that don’t follow this rule i.e. Flickr. Ensure that your customers will remember your domain name. Short names are much better than long ones because people can remember them, off-head.
If you have great content which is useful to clients, Google will rank your website highly in SERPs. Clients can find your website easily if you are ranked on top of search engine result. The majority of sales in any niche are directed towards websites in the first 10 search engine rankings. In addition to the right domain name and great content, relevant backlinks to the website can generate more traffic.
Choosing the Most Appropriate TLD
The generic top-level-domain TLDs include .com (commercial), .net (network), .biz (business), .org (organization), .info (information), .edu (educational), .int (international) .mobi (mobile devices) among other choices such as .tv, .tel, .me. ICANN has approved many others for different purposes which will be available those who wish to invest their money in new TLDs like ‘car’. Custom TLDs are expensive for small business owners who are striving to build their web presence.
Generic gTLDs are available for anyone to use and they are affordable. You need to choose the appropriate one for your needs. The traffic you receive on your website will depend on the TLD you have chosen because people have different perceptions and expectations for each type. What they expect from a .com website is different from an .edu website and that is why you need to choose the most appropriate.
Commercial enterprises use the most popular .com to attract traffic to their websites with an aim of making a profit while others use .net or .biz. Try using .com which is a favorite of many webmasters and if it is not available add a generic word on the name of your choice or create a new domain name. For non-profits and organizations that have an objective of promoting a certain cause .org is used.
If you operate in a local market within a certain country, you should choose the specific country-code ccTLD abbreviation for that country. These include .us for United States of America, .uk for United Kingdom, .ca for Canada, .au for Australia and .int for International.