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Customer Service Key for Ecommerce: 6 Pointers

Customer Service Key for Ecommerce: 6 Pointers - 5.0 out of 5 based on 1 vote
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Success of ecommerce lies on great customer experiences. Leading companies are known for their effective customer service strategies which is a key factor in the success of ecommerce. The customer is the most important aspect of every customer-centered organization whether it is a small business or an enterprise. When customers have positive experiences they are more likely to become loyal, repeat business, spread word around, give recommendations and refer more customers to your business. Customer service therefore, has a great impact on how customers view your products and services and plays a major role in conversion rates.The following are 6 pointers that you should implement. Make Life Easier for Customers This is where so many businesses go wrong. Instead of making life easier for their customers they make it harder. Check what leading retailers are doing and emulate them. You may have to do a lot more work if you are a small business especially since today, online shopping has become complex due to the array of products/services you have to choose from, price comparisons and the onset of mobile commerce, but it is possible. Make it easy for customers to view your products/services and categories, let them checkout and…
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9 Ways to Optimize Your Ecommerce Site for Google Search

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Many e-commerce sites have common qualities which make them perform poorly on Google rankings. These include large product catalogs which may run in thousands, shallow product descriptions, duplicate content and focus on search-engine rankings rather than users. There are many ways you can optimize your site to ensure that it escapes the algorithm updates that may still be a mystery to many. The following are ways you can implement to optimize your site and gain tremendously from Google search. 1.Panda Algorithm Updates Content has to be unique and top quality your site has to be placed on top of ranking results according to the latest Google Panda algorithm update. This means that, copied content as well as low quality content is disregarded by Panda. The PageRank of your e-commerce site depends on certain factors which are regarded highly by Google. These include the page layout, customer experiences, time visitors spend on the site, conversion rates, bounce rates, diversification of traffic and unique product descriptions. Google strives to offer its customers correct ranking results based on these factors so anyone who creates pages targeted at spiders and not users, is penalized and this hurts business. One of the best ways to…
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Europeans to Increase Mobile Spending 11 x Over Next 5 Years

Europeans to Increase Mobile Spending 11 x Over Next 5 Years - 4.5 out of 5 based on 2 votes
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Online shopping via mobile has been driven by the rapid adoption of mobile devices especially smartphones and now the tablets. The use of mobile when shopping either in-store or on the go has become popular among consumers most of who prefer more mobile-optimized information of products while they are shopping. Mobile commerce has gained so much popularity that it is predicted that people in western Europe will increase their mobile spending by 11 fold within the next 5 years to reach 19.2 billion pounds, according to a study conducted by Forrester. The total number of mobile shoppers in Europe will increase dramatically to over 79 million in 2017 as compared to 7.6 million in 2011. This is forecasted as a 45% leap of mobile phone owners mainly from UK and these are the consumers who will drive mobile spending in the next 5 years and beyond. Europeans spent 1.7 billion pounds last year on mobile purchases which is 1% of total online sales and this is expected to rise in the coming years. By 2017, mobile purchases are predicted to reach 6.8% of all online sales and this will closely follow U.S. mobile purchases which are expected to hit the…
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Review of the best Open Source online e-commerce applications

Review of the best Open Source online e-commerce applications - 5.0 out of 5 based on 1 vote
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Review of the best Open Source online e-commerce applications5.00 out of 50 based on 1 voters.


If you are looking for the best way of creating a budget-friendly online store, then Open Source online e-commerce applications are the best option. With an online community network working on modifications to improve the open source software designs and functionality, you are sure to get something that is in line with your needs and requirements. What is a Shopping Cart? A shopping cart is a type of software that enables you to create a website easily so you can start selling right away. You will not only be able to create your online store, you will also be able to display the items you are selling on your storefront where customers can view and add them to the cart for purchase. You will receive payments through payment processors like PayPal or debit/credit cards, checks or other electronic payment methods. Magento (Community Edition is free) Magento is the fastest growing open source ecommerce platform in the world and it uses the most recent technologies available on the Web. It has a wide range of features, supports multi-language and multi-stores type of retailing. It allows more control and flexibility over the content, structure and capability of the online store. It has…
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The Difference Between Hosted and Self Hosted Shopping Cart

The Difference Between Hosted and Self Hosted Shopping Cart - 5.0 out of 5 based on 1 vote
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The Difference Between Hosted and Self Hosted Shopping Cart4.50 out of 50 based on 2 voters.


A shopping cart can either be hosted or self-hosted and the price varies greatly between both types. A hosted shopping cart attracts a monthly fee which at times can be based as a percentage of gross sales. This may not seem to be much for those with low sales but it can be costly for those who realize high sales when business grows. A self-hosted shopping cart can appear to be costly but this is a once-off fee which does not recur. However, it is important to note that, when you opt for a self-hosted type, after installing the shopping cart program and downloading the license, (which can range from hundreds of dollars to thousands of dollars), you are on your own and no assistance is provided. Why Should You Choose A Hosted Shopping Cart? A hosted Shopping Cart is suitable for those who do not want to host the shopping cart on their own and those who have no expertise in this field. It is the best choice for companies that have no IT technicians to host the shopping cart for them.When you choose the hosted shopping cart you pay a monthly fee in return for handling and management…
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12 Rules for Choosing the Right Domain Name

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12 Rules for Choosing the Right Domain Name5.00 out of 50 based on 1 voters.


The domain name you choose is the web address for your personal or business website. The domain name should therefore be the best option available to represent your interests online. The following are useful tips that you can follow to make it easy for you to choose the right domain name also known as domain. Fortunately, many sites have tools to help you search for the available domains before registration. These 12 Rules will work for anyone whether you are hosting a personal or company website, a blog or a website for a friend. 1. Optimize the Domain Name with 3 to 5 Popular Keywords Words communicate. They convey a message. Use the Free Google Keyword Tool to find popular keywords people are searching for in the search engines, which are related to your niche. Use Google Keyword Analyzer to see a traffic estimate of how many people are searching the words/phrases. Then you will see if the keyword is popular or not. This will help you to know which keywords to use in your particular niche. Pick 3 to 5 keywords which have a high demand and try to combine them to get the appropriate domain name that will…
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The Ultimate Guide to Choosing a Domain Name

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The Ultimate Guide to Choosing a Domain Name4.50 out of 50 based on 2 voters.


A domain name is the web address that identifies you online. It should be catchy to intrigue you targeted audience as well as contain quality content that they will find useful. The domain name should be short and unique so they can recognize it when they see or hear it. If it is easy for them to remember, they will browse it often and share with others. This is the road map to success. How can you create such a domain name? Creating a Great Domain Name: Guidelines There are unique domain names which are brand names of specific brands and company names like Google. The name is the same as the product or service the company provides. You can also discover a domain name by finding out which keywords or key-phrases people are searching for on the search engines. The name you choose depends on the type of online traffic you intend to attract to you site. A company which has a physical store which is well known to its customers like "Mary Gray Co." may opt for a name like "MaryGray.com" if it is available. But if it is a new company in the market, it is better…
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Picking a Domain for an Online Store

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Picking a Domain for an Online Store5.00 out of 50 based on 1 voters.


To create a successful online store amidst the stiff competition on the internet, takes a lot of time, planning and creativity. E-commerce in whatever niche you plan to venture into is very competitive. You may have done research about the online business you want to start and what is remaining is picking the right domain name. This is what will determine success or failure for your online store. The most suitable domain name will give your store online visibility that is necessary for building your online presence. There is stiff competition online and the main thing that will make your business get noticed is the domain name you choose. Knowing how important this is, the following information is all that you need. How You Will Benefit From Creating a New Domain Name The cheapest domain name is a new one. It is inexpensive since you can create it on a budget. There are many cheap online domain registrars you can utilize. You will benefit greatly from creating a new domain name for your e-commerce website and registering it with one of the accredited registrars. You will also need to protect the domain name to prevent unauthorized users from taking advantage…
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5 SEO Tips for Picking a Keyword Rich Domain Name

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5 SEO Tips for Picking a Keyword Rich Domain Name5.00 out of 50 based on 1 voters.


Picking a domain name that is best for your site can be confusing especially if you are new in this field. A domain name or website address is what sets your online business apart from the rest. Keyword rich domain names easily stick on people‚Äôs minds helping them to understand and identify the name, search on search engines and remember the name easily. These customers will return for repeat business when you win their loyalty and they will share the domain name with others. Choosing the perfect keyword rich domain name as a search engine optimization SEO strategy, is key to success. Start with the Right Domain Name if you want to be Successful. 1. Optimize your Domain Name for SEO If you want your website to generate traffic, start with the right keyword-based domain name from the start. Make it search engine-friendly to gain from SERPs. Follow these tips to optimize your domain name for SEO and you will succeed. 4search enginesUse the Popular .com if available.Dot.com is the most popular and the most sought after domain name extension so far. It is professional and has been used for many years now, so you cannot go wrong with it.…
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Picking a Great Domain Name

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Picking the right domain name for your website determines success. This may prove to be harder than what most people expect since the domain name they want may not be available. Most domain names in any niche have been bought and registered, previously. But by using the tips below you will find that, you can still find or create a domain name that will become a favorite. Online success begins with picking a great domain name. This helps to promote your site online and give you a web presence that beats competition. A domain name is used to represent the website in a memorable way. This helps customers to identify your website in the internet among the millions of sites already hosted. You will need to take your time to choose or create the most suitable domain name for your site. A great website with the best domain name will market your products or services and determine success if you follow the following guidelines. Match the Domain Name with Your Website Name Naming your website same as the domain name you select, is important because customers will know where to get your products or services by typing your URL on…
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