3. The Shopping Cart

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The shopping cart on your Website should be user-friendly and easy-to-use, so you can start selling right away. You need to decide whether you need to use readily available in-built shopping cart templates or you need to develop customized shopping cart applications. The e-commerce software can be downloaded for a fee although some payment processing providers avail free downloads. Web hosting providers offer shopping cart software that can be customized to the needs of the business. Pre-designed templates have their limitations of how you can customize them.

You should purchase easy-to-use shopping cart software for your skill level. This enables you to create an e-commerce shopping cart which allows customers to accumulate the items they wish to purchase by adding to the cart. The shopping cart software should help perform many functions. These include payment processing, storefront design, tax calculations, security, shipping, inventory control and reporting, and marketing among other important functions.

The shopping cart should be able to add the total amount of the order, make conversions and calculate discounts, taxes and shipping and handling costs which include packaging and postage costs. Most shopping carts have additional features which store data on the database which is accessed in real time transactions. These may include the products, their categories, orders, shipping, payments and discounts.

There are many shopping cart designs which you can choose from whether you want to customize a pre-designed template or you want to create your own custom applications. But whichever you use, you should make it easy for your customers to navigate the site to get what they are searching and provide hyperlinks to help them view other web pages and return to the Homepage easily. Arrange products in categories and showcase related products. Provide useful product descriptions and additional readings on other web pages for those customers who wish to read more relevant information.

Last modified onFriday, 05 April 2013 03:29
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