6. Promoting Your E-commerce Business

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There are numerous ways you can promote your business and it may not be possible to list them all.

Search Engine Optimization

One of the most effective ways you can use to promote your website is Search Engine Optimization. SEO is a powerful Web technique which is used by search engines to rank websites to improve their online visibility. Search engines rank websites where traffic is likely to find them as they search keywords and phrases which are relevant to them. If your site ranks at the top of these rankings you will get a flow of traffic of online shoppers to your website. SEO is critical for online business success and you should adopt it.

Popular search engines which include Google and Yahoo as well as Bing, change their algorithms from time to time. So, if your site has to stay on top of the search engine rankings you need to keep changing the content and structure of your website from time to time so it can receive more visitors whom you can convert to buyers. Improve the text in the website to include relevant keywords which are being searched by your targeted audience, and also the page layout of your website especially the Homepage. You can do this yourself or you can hire the services of SEO specialists in this field. The search engine rankings are free and you should utilize this service and then submit the website to be included in the popular search engine results.

SEO is a powerful online marketing strategy which you can use to improve your website’s chances of getting noticed by online shoppers. You should also work on link-building which also helps the search engine to rank your website highly. Search engines regard websites with many links from other websites as important. They therefore rank them on top of search engine results. Use as many links as possible by related but not competing websites, to your site so your website can be rated on top of search engine results. You can use free or paid link-building.

Social Media

The social media has become a powerful platform today. Social networks have become an effective tool of promoting business and obtaining new customers and increasing sales. Set up social media profiles on Facebook, Twitter and Bing and friends will network with others in their online community about your products and services. This can drive a large flow of traffic to your site and this gives you an opportunity to convert the visitors to buyers.

Unfortunately, the same social media networks can drive away traffic from your site if things go wrong. Use the same social media networks to offer explanations of what went wrong, accept responsibility and rectify what you need to, in order to win the trust of customers. Use feedback to find out what customers are saying in order to promote your products and services. Positive feedback is effective but even negative feedback can help you put the right measures in place. Customer satisfaction is vital for business success.

E-mail Marketing

E-mail marketing campaigns are powerful and cost-effective ways of promoting products and services. Send personalized e-mails to your customers to inform them about the website so they can follow your business online. Make a follow-up of your customers for repeat business and send them newsletters to let them know about new products, upcoming events, special offers, clearance sales, promotions and coupon codes. Keep them updated and avoid losing them, but do not nag them, just motivate them to keep buying from you. A satisfied customer will tell friends and this adds more sales to your site. Let your partners know you have gone online so they can visit the site and spread word around.

Pay Per Click PPC Advertising

Pay per click advertising is also known as cost per click advertising. Costs are based either as a flat-rate or per bid. Web site owners charge business owners for pay per click advertisements when their ads which have been displayed on the websites, are clicked by shoppers. Search engines charge for ads when a shopper enters a certain keyword or phrase, which are being searched by their target audience while they are surfing the internet.
When the ad is clicked, you as the business owner, pay a fixed fee to the search engine, for the PPC service. These ‘Sponsored ads’ also known as ’Sponsored Links’ will help you to promoteyour business on popular websites and leading search engines like Yahoo, Google AdWords and Microsoft adCenter. The cost will depend on the popularity of the search engine and the competitiveness of the keywords or phrase you choose.


Blogging has become a marketing tool that can promote your business with little effort. People blog about any topic and most businesses including large organization have used blogs to get the attention of their targeted audience.

Writing Relevant Articles

You can write articles about relevant topics that your target audience has an interest in. As visitors read the articles and news they will notice your products or services and buy them. The articles can be about the value the products or services add to their lives or other relevant but interesting topics.

Offline Promotions

There are several ways you can promote your business offline. Word of mouth has been used by businesses for centuries and it is still quite effective. People believe what their friends and family tell them. Hire a web designer to create a professional business logo. Display the logo and Web address on yellow page ads and on all stationary, advertisements, letterheads, business cards, staff uniforms, business vehicles and delivery trucks and on all correspondence. Include them on gifts which you give away whether they are t-shirts, caps or key-chains. Hold press releases and participate in promotional contests. Promotional events where different groups play games and compete for prizes can be an effective way of making people know about the products or services you offer.

Last modified onFriday, 05 April 2013 03:30
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