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E-Commerce Starting Guide

1. Registering Your Domain Name

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(2 Reviews, 4.50 out of 5 Stars)
1. Registering Your Domain Name4.50 out of 50 based on 2 voters.


The first thing you need to do to get your business online is to register a domain name. Not all online businesses have a domain name but this is important in branding your business. What is a domain name A domain nameis also known as a Web address or Uniform Resource Locator URL. You cannot operate an online business successfully without an identity. A domain name is your business identity and this is what will identify it from other businesses. It is your online brand name which your customers will associate with.There are many domain names which are available and you will need to search if the one you prefer is available. If the domain name you have chosen is not available you need to be creative to come up with a unique domain name which will not be confused with those of other companies. How to Choose a Domain…
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2. Creating Your Site

2. Creating Your Site - 5.0 out of 5 based on 1 vote
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(2 Reviews, 4.50 out of 5 Stars)
2. Creating Your Site4.50 out of 50 based on 2 voters.


Building your e-commerce Website with a fully functional shopping cart from scratch can be challenging if you have no website expertise or experience. Fortunately, there are experts who are available, who can help you create an outstanding website which will attract a large flow of traffic to the storefront. There are also pre-designed templates, online tutorials and step-by-step guidelines which you can follow to create a website on your own. There are easy to use shopping cart software programs which are readily available. A website consists of a Homepage with hyperlinks to other about, content, contacts etc. web pages. You should build an outstanding Homepage with quality photographs, graphics and web designs but this alone is not enough. You need to sell quality products or services coupled with the best customer service and support so you can retain customers and increase sales. To create your site and the Web pages,…
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3. The Shopping Cart

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(2 Reviews, 4.50 out of 5 Stars)
3. The Shopping Cart4.50 out of 50 based on 2 voters.


The shopping cart on your Website should be user-friendly and easy-to-use, so you can start selling right away. You need to decide whether you need to use readily available in-built shopping cart templates or you need to develop customized shopping cart applications. The e-commerce software can be downloaded for a fee although some payment processing providers avail free downloads. Web hosting providers offer shopping cart software that can be customized to the needs of the business. Pre-designed templates have their limitations of how you can customize them. You should purchase easy-to-use shopping cart software for your skill level. This enables you to create an e-commerce shopping cart which allows customers to accumulate the items they wish to purchase by adding to the cart. The shopping cart software should help perform many functions. These include payment processing, storefront design, tax calculations, security, shipping, inventory control and reporting, and marketing among other…
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4. Hosting and Maintaining Your Website

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(2 Reviews, 4.50 out of 5 Stars)
4. Hosting and Maintaining Your Website4.50 out of 50 based on 2 voters.


Web hosting makes your business visible on the internet. To run your online business you need to have your Website hosted by a web hosting provider. The web host provides bandwidth and web space on the servers.This means that your Website is connected to the internet so customers can browse and get what they want. The bandwidth you require will depend on the traffic your Website receives and whether you have a large database. The bandwidth you get should be enough for your site because if you exceed your limit you might be charged more or your Website might go offline which is not good for e-commerce. The web space provided on the server should be enough for your business needs. If you are launching text only, you will not require a lot of web space but if your site includes images, animation, music and video then you will require…
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5. Accepting Online Payments

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5. Accepting Online Payments5.00 out of 50 based on 2 voters.


At this point you should be ready to accept online payments in order for your online business to kick off. Shoppers will browse the site and add-to-cart the items they wish to buy from your storefront. You should provide them with payment options including paying using debit cards, credit cards and electronic checks. You should decide whether you want to process the payment which includes storage of sensitive data or you would prefer this to be handled by a third-party payment processing company like PayPal. To accept online payments you will need to have a merchant account and also a payment gateway account. A Merchant Account You will need to make arrangements with a financial institution to open a merchant account. A merchant acquiring bank enables merchants to collect payments from their customers’ bank accounts and credit/debit card accounts. Check with your bank to find out if they provide merchant…
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6. Promoting Your E-commerce Business

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(2 Reviews, 4.50 out of 5 Stars)
6. Promoting Your E-commerce Business4.50 out of 50 based on 2 voters.


There are numerous ways you can promote your business and it may not be possible to list them all. Search Engine Optimization One of the most effective ways you can use to promote your website is Search Engine Optimization. SEO is a powerful Web technique which is used by search engines to rank websites to improve their online visibility. Search engines rank websites where traffic is likely to find them as they search keywords and phrases which are relevant to them. If your site ranks at the top of these rankings you will get a flow of traffic of online shoppers to your website. SEO is critical for online business success and you should adopt it. Popular search engines which include Google and Yahoo as well as Bing, change their algorithms from time to time. So, if your site has to stay on top of the search engine rankings you…
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7. Managing the Business

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(2 Reviews, 4.50 out of 5 Stars)
7. Managing the Business4.50 out of 50 based on 2 voters.


You need to manage your online business in order for it to grow and reach its potential. Managing a business either alone or with the help of other members of staff means making decisions, overcoming challenges, overseeing the day-to-day running of the business and effectively managing security, accounting and meeting orders etc.A business is divided into many departments but each business is unique. Productivity, sales, purchases, accounting, public relations management, human resource management, customer service, technical support and security departments need to be managed either as inter-dependent units or as a whole depending on the type and size of business. The different teams have to work together for the smooth running of the business whether it is a proprietorship, a partnership or a limited company. Security You will need to safeguard your business and the assets you have acquired against fraud. You need to put into place security measures to…
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